How are you changing the way you offer digital lessons in ABC 2nd Edition?

ABC 1st Edition offered digital lessons as PDFs via download or CD as an optional add-on. For ABC 2nd Edition, we’ve added value and lowered costs across the board. While our curriculum team has been busy building the 2nd Edition, our in-house web development and design teams have been hard at work building something that goes beyond PDFs: ABC Digital on MyAnswers.com

ABC Digital provides a digital lesson platform that allows teachers to prepare and teach their lessons from any device and avoid the need for printouts. The PDFs are still available through ABC Digital for those who still wish to print the materials. We've also offered ABC Digital via the free Early Access program since August 2019 to those who already purchased our print materials.

During the Early Access program, we’ve gathered feedback to make the tools better. We have plans to add more schedule adjustments, including a meetings per lesson setting and providing continued subscriber access for past paid lessons. Unfortunately, we are not able to provide an estimate as to when these improvements will be implemented, as AiG has been affected by COVID-19 and has been operating with reduced staff.

When the free program ends, we plan to offer deep discounts for ABC Digital subscribers who also purchase our print materials. Whereas ABC 1st Edition Print + PDF CD would cost roughly $5.38 per lesson ($69.99 per quarter), we plan to offer ABC 2nd Edition print + ABC Digital for roughly $4.50 per lesson (final price subject to change). And with this lower price, customers will get the full digital experience plus the PDFs all in one platform.

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